Product portfolio · password protected

Dina Elokhova

Product Manager · Mobile & SaaS

Products I pitched, built, or owned end-to-end — from mobile apps on the App Store to B2B SaaS and edtech platforms.

LinkedIn Email

Featured products

Shipped products and client delivery — most recent first.

Live on App Store & Google Play · 2023–present

Sinch · 2023 – Present · Product Manager, Mobile

Sinch mobile app

I bridged a critical product gap for the team: a mobile application for existing enterprise customers already registered in Sinch products — specifically for the MessageMedia brand, now known as Engage.

I was involved end-to-end in launch negotiations and standing the product up from scratch, including the legal side of release, and led through emerging problems as they arose. Today the app serves about 2,000 B2B regular users and has more than 10,000 installations. I am now focused on scaling the solution to a larger segment of Sinch users, including other white labels.

In parallel, I am preparing commercial models while managing the team and the day-to-day work required to deliver features successfully. Customer research remains central: interviews, usability testing, and iterative product experiments that feed the roadmap.

Responsibilities

Product Manager for Sinch — full ownership of the mobile product solution, from discovery and prioritization through delivery and ongoing iteration.

Sinch iOS App Store creative — Take your inbox with you — iOS · App Store listing

Sinch Android Google Play creative — Manage your conversation on the go — Android · Google Play listing

Official store creatives — MessageMedia / Engage branding as published on App Store & Google Play.

Zinga App (listed as Zinga) · Mobile · App Store · Google Play

Zinja mobile app

Local services marketplace experience — discover nearby categories (auto, beauty, home services, and more), search, and book. Public store listings publish under the name Zinga App; graphics below are from the official App Store and Google Play creatives.

Category browse and nearby-service discovery flows
Mobile-first booking-oriented UX across iOS and Android
Role on this product is not documented in my public résumé — claims kept modest

App Store Google Play

Zinga App store screenshot — search by category

Official store icon and listing creative.

Client delivery · iOS · United States

Surginex · 2019 · Project Manager (temporary)

SoftSpot

Mobile veterinary platform — I led delivery as interim project manager for the owner of Surginex, United States, 2019, commissioning a new iOS app for veterinary workflows.

Over about nine months, I coordinated delivery from zero through TestFlight publication and client handover: requirements, engineering, quality assurance, release, and final stakeholder sign-off.

Authentication, pet profiles, visit booking, veterinarian chat, and payments
End-to-end flows from discovery through TestFlight and client handover
Portfolio demos below reconstruct 2019 flows with projected (fake) data only

Delivery milestones

Discovery and requirements
Minimum viable product build
Quality assurance and TestFlight
Acceptance and handover

View SoftSpot mobile application demo

Interactive clickable web mock with projected (fake) data only — SoftSpot branding for this portfolio demo. Tap inside the phone below.

Tap inside the phone — Home, Pets, Chat, Visits, Account.

View SoftSpot web portal demo

Desktop web portal mock for the same product: pet parents schedule in-home visits, chat with veterinarians, manage pets, payments, and support. Log in with any credentials — nothing is sent to real SoftSpot or payment endpoints.

Click inside the browser frame — sidebar navigation and visit booking work offline.

SimpleTexting · 2021 – 2023 · Product Owner, Inbox

Inbox (B2B SaaS)

Owned the Inbox product area end-to-end — discovery, specs, delivery, and post-launch analytics for a high-frequency customer workflow.

Improved core usability in daily messaging workflows
Early contributor to migration into Sinch Engage platform
Worked with eng, design, and customer-facing teams remotely (US)

Company site

Inbox

B2B messaging · web product

SaaS

Preview coming soon

Gravitazia · 2020 – 2021 · Project Manager

Psychology courses on GetCourse

Launched multiple online psychology programs — content, marketing, and remote specialist teams coordinated end-to-end.

Course launches on GetCourse platform
Cross-functional delivery: content, marketing, experts

Edtech programs

GetCourse · online courses

Edtech

Preview coming soon

Projects & education

UI/UX coursework and design studies alongside product work.

Uprock · UI/UX studies

Uprock on Behance · Projects & education · in parallel with product work

UI/UX design studies

While working in product, I studied interface and experience design at Uprock because I believe good UI/UX is one of the strongest contributors to product value. I also wanted to help the team move faster — building high-level prototypes for early idea validation — which is why I focused on mobile UI/UX.

Below is a design project I completed under the school’s mentorship. I built it from scratch — every screen and interaction — and ran initial testing. The goal was to get solid with the craft; I’ve since put that skill to work in my day-to-day product role.

Interactive clickable prototype — home, doctors + filters, doctor info, date/time, confirm, payment, insurance, appointments, and profile. Tap the UI to move through the flow (dummy data).

Tap inside the phone — home → doctors → book → pay, plus insurance, appointments, and profile.

Also delivered

Enterprise and platform work — less public, but part of the same delivery track record.

Healthcare software

LTD Centre of Data Analysis · government contracts, requirements, backlog, regulatory delivery.

Partnerships & growth

Enaza · co-marketing with Yandex.Money, Ozon, and regional partners for digital catalog sales.

How I work

Product strategy Idea → MVP → scaling Mobile apps Roadmapping A/B testing UX/UI (hands-on) Cross-functional leadership Amplitude · Figma · Jira